If you run any type of business, organization, team, or club you know how important a digital presence is in today’s society. Everyone’s life revolves a great deal around the digital world. Many things that we have had for many years is slowly being transferred to a digital version. Consider school for a moment. While most people still attend a physical school, more and more classes are being offered online. There are even some schools based entirely online now. There are both colleges and lower schools available in this format. You can find classes and schools available for pre schoolers all of the way through college and even specialty trade schools. Also, consider the work environment. Not only has the digital age created an entirely new way to work with telecommuting positions, it has also create better ways to accomplish all manner of positions. This is why digital marketing is such an important part of business as well as many other organizations. If you have never had to deal with digital marketing before, it can be difficult to know how or where to start. Two of the best methods of digital marketing to use are social media and SEO (search engine optimization). When used together, they are an unstoppable force of digital marketing. Here, you will find some tips to help you get started with social media and SEO.
To begin, you will need to work on your social media accounts. If you do not already have these accounts set up, you will need to set them up first. Make a business account of on each of the most popular platforms. In the case of Facebook, you have a few more choices. You can set up a page that people can “friend”, a pages that people can “like”, or a group. Some organizations choose to set up two out of the three options, others choose only one. As far as the best choice is concerned, generally speaking, it is best to stick with one option. You do not want to confuse anyone who is looking for your page. Also, anything that you need to share, should be able to be shared on a single page. Of course, if you feel it is necessary to utilize more than one option, do not hesitate to do so. You always have the option of condensing later if you decide that more than one is not working the way you wanted it to. If you have the funds consider hiring a Long Island SEO or social media expert or an expert from your location.
Once you have your social media accounts in place, it is time to begin adding information and making posts. This is where you will begin to incorporate SEO methods. First of all, keywords are essential in SEO and to use this in conjunction with social media, you will need to use keywords in your posts and in your information. These keywords can be included in descriptions, in the text of a post, in a comment, or anywhere else you feel it is needed. If you do not have keywords already in place there are a few ways you can decide what to use. Always incorporate words and phrases directly related to your business or organization. This can include things such as the business name, the city where you are located, a popular product or service, or a combination thereof. These are certainly not the only options, this is simply meant to be a guide.
After you choose your keywords, you need to begin making posts and there are a few rules to remember as you do so. First, always check your spelling and make sure you use the proper grammar and punctuation. Next, always add hashtags. Keep it simple, do not add too many, but you should add more than one. Three is generally an excellent number of hashtags. These tags can be incorporated into the body of the text or they can be added to the end of the post. Both ways work, in fact it is often best to use both. Not necessarily within the same post. Instead, try switching it up from one post to another. The next thing to remember when making a post is that you should always include an image. This can be a photograph, a drawing, a painting, a meme, a GIF, or any other of image you can imagine. People are far more likely to take the time to read a post that includes an image than if you use only text.
After you start making posts, you will need share the posts. First, share the posts to your different social media accounts, share it on personal pages when appropriate, and share to appropriate groups. The more shares, the better. Along this same line, ask followers, friends, and fans to share the page so that you can build your following. Reach out to other businesses and organizations to see if they would be willing to promote your page and post a link to it on their own page. The more cross posting you can get, the more your page following will grow. This is also a big part of SEO, it is often referred to as link backs of backlinks. This simply means that other sites are posting links that lead back to your website of social media page.
Finally, interaction is key. You must keep up interaction with your followers. This includes comments, shares, page posts, and messages. ANy way that someone can interact with your page, you must keep up with it. This means reacting and responding quickly and efficiently. You need to always be ready with any information or links requested. The faster you respond, the more your page will be respected by the digital masses. Also, there are often options where a fan can post something publicly to your page, always respond to these even if it is just to hit the “like” button. Consumers and fans want to interact with you and when you do, it instills trust and happiness.
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