Have you been looking into how to increase your search engine optimization? It can feel like a whole new world in trying to rank your website on Google. Did you know that there are things that you can do in order to increase that ranking?
Ensure your website runs as fast as possible
Have you ever been on a website and it takes forever to load? You may have thought either it never will, there must be spam on the website, or you just didn’t like that it was taking so long so you jumped off. Do you remember where you went instead of that website? You went to their competitors. This is one of the reasons why it’s so important to have a fast-moving site. Not only that but when someone clicks off your website quickly, it is telling Google that there is something wrong with that site. In return, Google will end up ranking your site lower. Make sure that your website is always up-to-date and the plugins are too. This will help your site move as quickly as possible.
Add images to each page
After you have downloaded or taken images for your website it’s time to add them to your website. Having images on each page allows the page to be broken up, it allows people to visually learn, and it allows a splash of color to be joined for effect. When you are naming your images, instead of naming them D4e4564455 or whatever they naturally downloaded to, name them a keyword that will help the SEO ranking of your website. For example, if your website and business are about digital marketing companies in Calgary, you may want to name it SEO_Calgary or Digital_Marketing_Calgary. Just a couple of quick examples. When you go to add the image to the website you will title the image this same thing and if it asks for a description of the image you will use those words in the sentence. By doing this you are telling Google which words you want to be ranking for and what your website is about. When Google doesn’t know what your website is about it can’t rank you anywhere. You are trying to tell Google strategically where to rank you and what for.
Add keywords and keyword phrases
As just talked about, keywords and keyword phrases are what people type into Google in order to find you. You can open a free about it in Google Adwords or ask www.searchbeyond.ca/ to assist you with finding the exact things that people are typing in and that you want to be added to your website. You don’t want to overuse these words. For example, putting the keyword or the keyword phrase all throughout your site 100 times won’t make it rank higher. Google won’t like that you are trying so hard. Instead, you want to put it once or twice on each page of your site. You also can use keywords in titles of pages, incorporate it in your URL, and use it like we said while titling photos in the back end.
Ensure it is easy to navigate
Not only does it help people stay on your website for longer but it also will help people to contact you more, inquire more, and all-around understand your business more. Before you put your website live for the first time, ask your family and friends to have a quick tour of your site and give you some feedback. Perhaps because you have seen your website so much you naturally know where everything is. Having a fresh set of eyes look at your site can help you see something that you were missing which can help your SEO in the end.
Include your address for local SEO
If you own a local business it’s important to include your address for local SEO purposes. This will allow people to find you online. Make sure that you open and google maps account so that people can press your website or press directions and are able to go straight to your store. Having your address on your website and ensuring that it is correct is so important for this to be able to happen.
Blog on a regular basis
The final recommendation that we have is to be blogging on a regular basis. Google likes to see your website change on a regular basis. Instead of rewriting it on a regular basis, just add a blog. A blog can then have images added to it, you can add keywords and keyword phrases to it, and finally, you can add these blogs on social media easily. You can even add them to your social media and recycle old quotes for the blog and continue bringing people back to your website using the blog on different platforms. Finally, a blog is able to show readers that you know what you are talking about. When someone wants to shop with a company they want to work with a company that knows their stuff about a particular product. They want to work with a company that understands their product. When you are blogging, you are showing readers exactly this and building a relationship with them before they even enter your store.
As you can see, there are a lot of small things that you can be doing on your own in order to increase your search engine optimization results. Make sure that you remember that search engine optimization results don’t happen overnight. In fact, they typically take a couple of months in order to start to happen. Once they are moving, you will be on your way to a much higher ranked site which will allow a lot more people to click on it which will result in more sales or more people coming into your office.